We turned up the heat on Wings & Waffles' social media, transforming them into London's most craved comfort food sensation.
Social Media Strategy
Content Creation
Industry
Food & Beverage
Location
London, England
Background
Wings & Waffles is a London-based ghost kitchen specializing in the ultimate comfort food combo: crispy chicken wings and fluffy waffles. Serving up mouth-watering meals with a modern flair, their primary sales channels are delivery platforms like Uber Eats and Deliveroo.
The Challenge
Despite offering a delectable menu, Wings & Waffles struggled to make their mark on social media. This lack of online visibility made it difficult to stand out in London's competitive food scene and build trust with potential customers scrolling through endless delivery options.
The Results
The new brand identity gave The Munch Club a strong visual presence in the competitive London market.
The cohesive and distinctive branding effectively communicates their unique value proposition, helping them connect with their target audience and establish a loyal customer base.
The fun yet premium identity sets them apart, reinforcing their position as an innovative player in the fast food industry.
Choosing the right marketing partner can be challenging