From dough to identity, we infused RYE's brand with playful vibes and modern appeal.
Branding
Visual Identity
Packaging Design
Industry
Food & Beverage
Location
London, England
Background
RYE isn't just another pizza place; it's a flavorful experience rooted in quality and creativity. Named after the unique rye grain that forms the heart of their signature dough, RYE brings a bold twist to the world of pizza by blending a classic foundation with fresh, modern vibes. More than just a meal, RYE offers a brand experience that satisfies cravings and evokes a sense of comfort and excitement.
The Challenge
Entering a saturated market, RYE needed a distinctive brand identity that would capture its unique essence and appeal to a modern audience. The goal was to create a visual and emotional connection that reflects the playfulness and quality of their innovative pizza offerings.
The Results
The new brand identity successfully captures RYE's unique position in the pizza landscape.
The playful yet sophisticated branding resonates with the target audience, setting RYE apart from competitors.
The cohesive visual and messaging strategy creates a strong emotional connection with customers, enticing them to embark on the flavorful journey that RYE offers.
Choosing the right marketing partner can be challenging